You would have to be living under a rock to not know about TikTok. TikTok has changed the music game by acting as a marketing tool for music artist.
Nas X, Grammy Winner
Forbes highlights how Nas X’s “Old Town Road” propelled in popularity on the app receiving millions of views. These views lead to him gaining a record deal and Grammy’s.
Loren Gray, Most Marketable TikToker
Popularity brings opportunity. According to The Guardian, Loren Gray is a teenager from Pennsylvania. She holds the crown of “most marketable TikToker,” with over 2.4 Billion likes. Gray has used her success on TikTok to obtain two record deals, with Virgin Records and Capitol Records.
How Do They Get Paid?
Rolling Stone highlights that TikTok is not the same as other apps when it comes to royalties. Music holders do not get paid per view. Instead they are paid per post including their original songs. TikTok users are not paid directly from the app. Popular TikTokers are approached by music artists that are willing to pay for the user to feature their songs. As we have learn, TikTok can take your music to the next level, a smart investment.